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Illuminated channel letters on a storefront
For Sign Companies & Installers

Channel Letters

January 30, 2026




NO Projecting Light

Non-illuminated Letters

Non-illuminated channel letter signs provide a clean, bold, and professional look for businesses seeking a striking daytime presence without the need for internal lighting. These three-dimensional signs are typically made from durable materials like aluminum, steel or acrylic and can be customized in various colors, fonts, and finishes to match a brand’s aesthetic. While they don’t have built-in illumination, non-illuminated channel letters rely on natural light or external lighting to enhance visibility, making them a cost-effective and stylish option for businesses in well-lit areas or those looking for a simple, impactful signage solution.

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Easy installation

Channel Letters on Raceways

Raceways for channel letter signs offer a practical and efficient solution for installing signage, particularly in cases where minimizing wall penetration is important. A raceway is a rectangular box that houses all the electrical components, such as wiring and transformers, for illuminated channel letters, streamlining the installation process by requiring fewer mounting points on the building’s surface. This method not only protects the building’s integrity but also simplifies future maintenance. Additionally, raceways allow for a cleaner, more organized appearance, as all wiring is concealed within the box, making it an ideal choice for businesses looking for a polished, professional sign installation that is easy to service and relocate if needed. Raceways can be used on both face-lit or reverse lit letter sets. Reverse letter sets will require an additional thin, flat, aluminum panel to be mounted in-between the letters and the raceway to effectively show the reverse illumination.

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